7 min read
Google AI Mode’s Early Adoption and SEO ImpactOur study reveals early trends of how people are adopting Google’s AI Mode and how this may impact SEO and marketing.
Luke HarselJul 30, 2025
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
8 min read
We Studied the Impact of AI Search on SEO Traffic. Here’s What We Learned.Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.
Rachel HandleyJun 09, 2025
12 min read
Investigating ChatGPT Search: Insights from 80 Million Clickstream RecordsDiscover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of 80M clickstream records reveals changing user behaviors and referral trends in AI-driven search.
Brenna KellyFeb 03, 2025
9 min read
SearchGPT vs. Google and Bing: A Quick Comparison of Search EnginesCurious how OpenAI‘s SearchGPT measures up against Google and Bing? We tested 5,000 queries to uncover the key differences in ranking, domain preferences, and search experience.
Brenna KellyDec 13, 2024
3 min read
SEO Split Test Result: Adding Local Intent Keywords to Headings
We decided to run a test with SEO split testing software and see what effect local intent keywords added to headings have on organic clicks. Read the short case study to find out.Brian MoseleyJul 20, 2022
![So You Want to Be a Forbes 30 Under 30 Winner? Here’s What We Learned from Their LinkedIn Profiles [Original Research]](https://static.semrush.com/blog/uploads/media/46/5d/465d49415afb01361b70a751983b0a09/forbes-30-under-30.svg)
8 min read
So You Want to Be a Forbes 30 Under 30 Winner? Here’s What We Learned from Their LinkedIn Profiles [Original...
What does it take to win the Forbes 30 Under 30? Dive into our original research exploring skills, experiences, and tips for up-and-comers.Semrush TeamJul 19, 2022
4 min read
SEO Split Test Result: The Importance of Writing Effective Meta Descriptions
Optimizing meta descriptions is something that just about every SEO has devoted time and attention to at some point in their career. Learn more about how a small change can lead to a big result.Koen LeemansJul 15, 2022
4 min read
SEO Split Test Result: How Negative Review Snippets Can Impact SEO Performance
The star rating rich result is one of the most sought-after SERP features for many SEOs. The main reason for this is that if you are listed as a rich result, searchers will notice you more because you stand out from the other search results. This can lead to a higher click-through rate (CTR).Koen LeemansJun 30, 2022
6 min read
Using Google Search Console to Better Test SEO Changes
Most SEOs will be comfortable/familiar with using Google Search Console as part of their SEO toolkit. But there are some great ways to better utilize this data without introducing additional cost or complexity into your reporting.Chris GreenJun 30, 2022
7 min read
Building an SEO Testing Mindset
SEOs are blessed with more tools and data than ever. We have the ability to measure, track and report on so much of what we do—but are we using this to the fullest?Chris GreenJun 27, 2022