Google AI Mode’s Early Adoption and SEO Impact
Our study reveals early trends of how people are adopting Google’s AI Mode and how this may impact SEO and marketing.
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Our study reveals early trends of how people are adopting Google’s AI Mode and how this may impact SEO and marketing.
Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of 80M clickstream records reveals changing user behaviors and referral trends in AI-driven search.
Curious how OpenAI‘s SearchGPT measures up against Google and Bing? We tested 5,000 queries to uncover the key differences in ranking, domain preferences, and search experience.
We decided to run an SEO experiment where we changed existing meta descriptions to make them shorter on an ecommerce site. CTAs and product categories stayed. Read this short case study to find out the result.
As a marketer, your success depends on the quality of the data you use to make decisions.
We ran an SEO experiment with Semrush SEO split-testing software, SplitSignal, where we added a star emoji to H1 and a title to the group of product pages on the travel site.
For a large photo stock website, OrangeValley and the SplitSignal team researched how people search for stock photos and photos and found some great opportunities that we wanted to validate before rolling this out on the website.
Learn how split testing can affect SEO and how and why No Change test results can shape your SEO strategy.
Would changing an article page with many H1s to a singleton H1 and converting the remainder to tags improve clicks to the pages? Read the short case study to find out.