7 min read
Google AI Mode’s Early Adoption and SEO ImpactOur study reveals early trends of how people are adopting Google’s AI Mode and how this may impact SEO and marketing.
Luke HarselJul 30, 2025
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
8 min read
We Studied the Impact of AI Search on SEO Traffic. Here’s What We Learned.Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.
Rachel HandleyJun 09, 2025
12 min read
Investigating ChatGPT Search: Insights from 80 Million Clickstream RecordsDiscover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of 80M clickstream records reveals changing user behaviors and referral trends in AI-driven search.
Brenna KellyFeb 03, 2025
9 min read
SearchGPT vs. Google and Bing: A Quick Comparison of Search EnginesCurious how OpenAI‘s SearchGPT measures up against Google and Bing? We tested 5,000 queries to uncover the key differences in ranking, domain preferences, and search experience.
Brenna KellyDec 13, 2024
5 min read
SEO Split Test Result: Will Adding Emojis to the Meta Description Help or Hurt Your SEO?
A major online retailer wanted to test if adding a smiley emoji 😀 to the meta description would have a significant impact on organic traffic. What do you think?Koen LeemansSep 22, 2022
6 min read
SEO Split-Test and Analyze FAQPage Structured Data (Yourself)
How to set up your own FAQPage structured data SEO Split Test. Validate your changes in a data-driven way using the SEO A/B test analyzer.Koen LeemansSep 21, 2022
5 min read
SEO Split Test Result: Does Quality Content Work for Ecommerce SEO?
Content on an ecommerce product site is a challenging topic. It is difficult to produce content that differentiates you from your competition. It’s even more difficult to quantify if it is valuable. This SplitSignal test looked at the value of producing quality content for an ecommerce site.Brian MoseleySep 15, 2022
4 min read
SEO Split-Test Result: Do Numbers in Title Tags Affect CTRs?
Want to know if deleting numbers in some of your title tags affects search performance? Check out the test.Daria SherrSep 08, 2022
4 min read
SEO Split Test Result: How Boilerplate Content Can Impact SEO Performance
SEOs have been discussing how Google treats boilerplate content. We wanted to know if heading tags in boilerplate content affect organic traffic.Koen LeemansAug 31, 2022
5 min read
Does Adding Updated and the Year to Your Title Tag Help with Organic Traffic?
Want to know if having the text “(updated)” and the year at the beginning of the title would make people more likely to click on an organic result? Check out the test.Daria SherrAug 24, 2022