Social Tracker lets you track the social media accounts of your closest competitors and compare their growth and engagement levels to yours. The reports make it easy to identify the top-performing content in your niche so you can stay aware of your target audience’s social media preferences.
- Tracking on X (Twitter), Facebook, Instagram (Business accounts), YouTube, Pinterest
- Report on a competitor’s audience, activity, engagement, and hashtags on multiple platforms
- Easy to identify trends and audience growth between competing brands
- PDF exporting
You probably know that social media is an important tool for businesses to grow and bring people to their website. But, maybe you’re having trouble figuring out exactly HOW to best engage and grow your audience.
Whether you are a social media marketer at a large agency or the owner of a local pizzeria, it all starts with engagement. When you post a status, link, or image, you’re broadcasting your brand to your audience. With social media, you and your competitors are likely trying to reach a similar audience. If your posts aren’t receiving as many likes or shares as your competition, then you know there is room for improvement, right?
So, figuring out the type of content and frequency of posting that hits home with your audience becomes critical.
Sharing different types of content, using the right tone of voice, and posting at the right time can influence how much engagement your profile gets. As you make changes to your strategy and run new campaigns, the tool will be able to track the growth of your page and show your day-to-day engagement levels. When you watch your profile’s growth outpace your competitors, you’ll know you’re doing something right!
The tool also makes social listening easy, with the X (Twitter) mentioner's report, which shows every time your page was mentioned on social. This makes it easier to engage with your fans in a timely manner.
After gathering research on your competitors’ strategies, you can use our other tool for social media: Social Poster. While the Tracker allows you to follow everything about your competitors’ behavior, the Poster gives you the ability to manage a content calendar, write and schedule your posts in a queue.
The competitor tracking profiles limit refers to the number of profiles you monitor within your Social Tracker campaigns, including your own.
The number of competitor tracking profiles you can monitor depends on your subscription level. To find out more, please check the Social Toolkit Pricing and Plans article.
Please note: After April 2018, due to changes to Instagram's API, we no longer support tracking personal Instagram accounts. If you have a campaign that tracked an Instagram account from before April 2018, you will still be able to see your data from before April 2018 if you adjust the time range.