Keyword Research6 min read
What Are Keyword Match Types? Examples + Best Practices
Control your ad targeting with broad match, phrase match, and exact match keyword types. Learn how.
Keyword Research
Keyword research is essential for understanding what your audience is searching for online. Learn the basics, find the best tools, and master strategies from experts to improve your website‘s search engine ranking and visibility.
Keyword Research9 min read
Long-Tail Keywords: The Ultimate Guide for 2025
Long-tail keywords are highly precise search engine queries. Optimizing for them could help you get more high-quality traffic.
Keyword Research9 min read
9 Keyword Research Tools to Try (Free & Paid)
Discover nine top keyword research tools to find the most promising and relevant keywords for your business.
Keyword Research8 min read
What Are Related Keywords? And 6 Ways to Find Them
Discover what related keywords are and why they matter. Plus, learn proven ways to find and use them.
Keyword Research11 min read
Keyword Strategy in SEO: What It Is & How to Create One
A keyword strategy defines the search engine queries you want to rank for and how you‘ll target them.
Keyword Research9 min read
Keyword Gap Analysis: What It Is & How to Do It
Learn how to do a keyword gap analysis to find keywords your competitors are ranking for but you aren‘t.
Keyword Research7 min read
How to Find & Use Secondary Keywords to Boost Your SEO Traffic
Secondary keywords are terms related to the primary query a page targets, such as synonyms and subtopics.
Keyword Research19 min read
Keyword Research for SEO: What It Is & How to Do It
Keyword research is the process of finding & analyzing what relevant audiences search for in search engines.
Keyword Research9 min read
Branded vs. Non-Branded Keywords: What’s the Difference?
Understanding branded vs. non-branded keywords can help you boost online visibility and reach more users.
Keyword Research17 min read
What Keywords Are & How to Use Them
Keywords are search terms you try to rank for in search engines like Google. In the organic or paid results.