Original Research & Studies7 min read
Google AI Mode’s Early Adoption and SEO Impact
Our study reveals early trends of how people are adopting Google’s AI Mode and how this may impact SEO and marketing.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Original Research & Studies8 min read
We Studied the Impact of AI Search on SEO Traffic. Here’s What We Learned.
Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.
Original Research & Studies12 min read
Investigating ChatGPT Search: Insights from 80 Million Clickstream Records
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of 80M clickstream records reveals changing user behaviors and referral trends in AI-driven search.
Original Research & Studies9 min read
SearchGPT vs. Google and Bing: A Quick Comparison of Search Engines
Curious how OpenAI‘s SearchGPT measures up against Google and Bing? We tested 5,000 queries to uncover the key differences in ranking, domain preferences, and search experience.
Original Research & Studies11 min read
How To Maximize ‘People Also Ask’ SEO Opportunities [Study]
Semrush has analyzed the latest ‘People Also Ask‘ feature trends. We identified how often People Also Ask results appear in SERPs, PAA location on the page, positions of the sites presented in the PAA box, types of queries triggering PAA as well as the anatomy of a PAA box.
Original Research & Studies9 min read
Leveraging Voice Search for Local Businesses [Study]
Semrush has compared voice search results between all digital assistants — 3 Google Home devices, Siri, Alexa, and Android phone. We analyzed the length of the replies, how many questions devices can’t answer, and what devices really matter for search as well as dove deeper into the local voice search results to uncover how algorithms treat local voice search queries.
Original Research & Studies12 min read
Managing a Franchise Network's Social Media: Lessons Learned From Burger King
All franchise owners should have a social media plan in place for their franchisees to avoid potential online reputation management disasters, and to keep the brand voice consistent. In this post, we will break down what Burger King did to reach social media greatness, and see a crisis that occurred anyway. See the 7-step plan that can help you avoid social media problems in the future.
Original Research & Studies4 min read
Exploding Fashion Trends
Semrush has collected brand new data based on online Google searches in 2020 and compared this with the data from 2019 to explore the fashion trends during the pandemic lockdown and how they differ from the previous year. See what our latest research found.
Original Research & Studies6 min read
Voice Search Study Methodology: Factors Influencing Search Engine Rankings in 2019
Our recent voice search study analyzed the results of over 50,000 queries split across three devices and included 10 key factors that have an influence on how a voice search answer is selected by Google Assistant. In this post, you will see our complete methodology, which describes the data gathering process in full.
Original Research & Studies11 min read
Voice Search Study: Factors Influencing Search Engine Rankings in 2019
With voice search so hotly discussed and debated this year, we decided to produce a study that will offer data you need. Discover which ranking factors are critical for success to do well on Android & other Google devices. Our findings will offer great insights to SEOs and marketers worldwide.