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Ecommerce

Whether you‘re new to e-commerce or a seasoned pro, these resources offer valuable insights to boost your online store’s success. Explore tips, tools, and strategies from our experts.

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Ecommerce12 min read

Ecommerce Website Analysis #Semrushchat

This time, we decided to test a completely new format for our Semrush Chat. We analyzed an actual online store in real-time together with our chat participants! If you want to learn how to improve your ecommerce website’s performance and achieve online success using this example, check out the recap!

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Ecommerce5 min read

The Secrets of Amazon SEO

There is no denying that Amazon is a lucrative market.That said, the ever-increasing amount of competition and the opening of new markets through Fulfillment By Amazon (FBA) and Kindle Direct Publishing (KDP), it’s becoming very crowded.Before such competition existed, it was relatively easy to get your products ranked extremely well by Amazon’s A9 algorithm. All you needed was some keyword research, good reviews, strategic pricing and structured descriptions and you’d have a fair chance of making #1 in the Amazon results.However, thanks to the new services that allow just about anyone to create a book or sell a product, the number of competitive products that depend on Amazon’s traffic has increased exponentially over the years.

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Ecommerce7 min read

Ecommerce Analytics: 15 Reports and Insights That Really Matter for Online Stores

Google Analytics can be mind-boggling, even if you are only managing a website of few pages. Unending features, dropdowns, and filters make the task of analyzing traffic and site metrics challenging, especially for newbies. So, you can very well imagine what entrepreneurs who launch ecommerce stores with thousands of product pages go through while working with Analytics. Sure, there are beginner guides on ecommerce Analytics, but most are either too technical in nature or too lengthy. I bring to you a detailed ecommerce Analytics guide that can be quickly scanned to learn about the most critical reports from store sales and performance point of view.

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Ecommerce7 min read

How To Implement Ecommerce Tracking in Google Analytics

You‘ve likely heard the term, but what exactly is e-commerce tracking? In short, it‘s a feature on Google Analytics that allows you to track online transactions on e-commerce websites. It provides detailed analytical data to help establish the right path to maximum ROI. E-Commerce tracking even lets you see online traffic sources to improve your conversions. Doesn’t that sound exciting? It’s rather simple to enable your website for generating such information. All you need is a few extra codes. Of course, you also have to analyze the data presented to make the most of it.

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Ecommerce8 min read

20 Strategic SEO Tips To Increase Ecommerce Sales

Inadequate customer traffic and lack of sales conversions are the key issues that trouble most ecommerce websites. In spite of increasing global competition, it is very much possible for ecommerce websites to overcome these issues. All you have to do is formulate and deploy the right marketing strategy. This will help you to pull more customers, and also ensure that these customers stay with you until they make a buying decision. The most important aspect of a well-laid out marketing strategy for an ecommerce business is an effective search engine optimization strategy. Over the years, I’ve had the chance to experiment with all kinds of SEO and SMO ideas. Here are 20 tricks and tactics I‘ve found to be most effective.