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Analytics

Analytics is vital for gaining insights from your data. Discover the fundamentals, top tools, and expert techniques to enhance your website‘s performance tracking and decision-making.

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Analytics5 min read

5 Simple Google Analytics Clean-Up Tips

From time to time there are little chores you need to do the keep the Google Analytics data clean and organized properly so that the numbers you analyze are as good as they can be. Nothing can ever be absolutely perfect (yes, even with data!), but embrace these tips and you’ll have a killer dataset at your disposal.

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Analytics3 min read

4 Ways To Leverage Google Analytics To Reach New Customers

One of the best strategies to figure out what is or isn’t working for your business is… Performance tracking. And when it comes to your online efforts, Google Analytics is huge. But this can be used for so much more than just reporting, analyzing, and measuring results. At Loud Rumor, we use Google Analytics as leverage to get more customers. Find out how below!

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Analytics7 min read

Event Tracking in Google Universal Analytics With and Without the Help of Tag Manager

It’s time to talk about Universal Analytics in detail. Since it was released out of beta on April 2 — with a whole bunch of features available in classic Google Analytics — most GA fans have been trying to migrate to Universal Analytics and take advantage of all of its innovations. Just as with all innovations, these require some time, attention and experimentation to get used to. And while all relevant blogrolls are brimming with content-rich articles on how to implement UA into your projects, what I would need most, personally, is a laconic visualized algorithm of implementation. This could be a starting point for any further research on this new environment. So let’s start our guide with one of these algorithms and some explanations. An important factor that often makes people worry about migrating to Universal Analytics, with its analytics.js, is event tracking. So, what’s changed?