Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In May next.co.uk received 24.17M visits with the average session duration 08:55. Compared to April traffic to next.co.uk has increased by 11.23%.

Visits

24.17M

+11%

Pages / Visit

26.86

Avg. Visit Duration

08:55

Bounce Rate

32.54%

Total Visits last 3 months

May24.17M

Apr21.73M

Mar29.8M

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next.co.uk Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Next.co.uk's core audience is located in United Kingdom followed by Russian Federation, and United States.

Country		All devices	Desktop	Mobile
United Kingdom	89.99%	21.75M	25.58%	74.42%
Russian Federation	2.38%	576.08K	1.28%	98.72%
United States	2.19%	530.42K	38.57%	61.43%
Ireland	0.81%	196.17K	20.36%	79.64%
Australia	0.35%	83.81K	23.38%	76.62%

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next.co.uk Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

May 2025

On next.co.uk, visitors mainly come from Direct (55.2% of traffic), followed by google.com (25.48%). In most cases, after visiting next.co.uk, users go to google.com and nextdirect.com.

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next.co.uk Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Next.co.uk's audience also visits asos.com, followed by johnlewis.com, and marksandspencer.com.

asos.com

Visits:

49.9M

johnlewis.com

Visits:

19.08M

marksandspencer.com

Visits:

18.97M

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next.co.uk Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Next.co.uk’s traffic has increased by 0.48% month-on-month up to current organic search traffic. In addition, paid search traffic has increased by 140.31% up to current paid search traffic.

Organic Search Traffic

19.83M

+0%

Paid Search Traffic

330.48K

+140%

Branded Traffic Share

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next.co.uk Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

next.co.uk Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to next.co.uk, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United Kingdom

May 2025

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
next	N	1	4,090,000	0.65	17.75%
next uk	N	1	1,000,000	0.8	4.34%
next sale	T	1	201,000	0.58	0.87%
next home	N	1	110,000	0.48	0.47%
next clearance	C	1	74,000	0.58	0.32%

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next.co.uk Backlink Analytics

Analyze and track next.co.uk’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

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next.co.uk Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

55.34K

30.06M

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next.co.uk Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In May the number of backlinks to next.co.uk has increased by 5.25% and equals 30.06M. The amount of referring domains has increased by 8.3% and equals 55.34K.

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