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Customers are Asking AI. Be the Answer.

Millions are discovering brands through AI search—track your brand mentions, sentiment, and competitors in real time with AI Optimization.

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Semrush Enterprise is trusted by

Lead the AI search era

Meet AI Optimization (AIO), the first enterprise-grade solution for brand tracking on AI search platforms. Monitor, analyze, and turn brand mentions into delighted customers.

Know where and how your brand appears across virtually all platforms

Own your narrative and ensure accurate brand mentions

Win visibility and create measurable brand-led growth

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How it works

Grow visibility and guide customers to your brand

See every mention in real-time

Gain a complete understanding of mentions, sentiment, and visibility trends through comprehensive data for all the top AI search platforms.

Filter from brand to product

Break down trends with granular precision, tracking sentiment shifts, source credibility, and contextual placements at a brand, topic, or prompt level.

Benchmark with precision

Compare your visibility and perception with competitors to identify gaps, strengths, and opportunities for your brand.

Build your brand reputation and thrive

Update content, refine sources, and ensure accuracy to build visibility and turn engagement into lasting brand impact.

Position your teams to succeed

Brand

Ensure brand consistency and accuracy across AI-driven platforms with clear share of voice and perception tracking.

Digital and PR

Follow and demonstrate the growing impact of paid or earned media across AI search platforms.

Marketing

Refine messaging, positioning, and content for maximizing visibility on AI platforms.

Brand

Ensure brand consistency and accuracy across AI-driven platforms with clear share of voice and perception tracking.

Digital and PR

Follow and demonstrate the growing impact of paid or earned media across AI search platforms.

Marketing

Refine messaging, positioning, and content for maximizing visibility on AI platforms.

Will you lead or be defined
by AI search?

Brand discovery has shifted—it’s time to act

Nonexistent data

Without AI search data, you can’t track where you appear or what your audience sees.

Brand reputation risks

Outdated, inaccurate, or negative content lowers trust and costs you potential customers.

Lost visibility

If your brand isn’t shown in AI search, customers are seeing—and choosing—your competition instead.

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A leader in search, now driving AI visibility

Widest coverage

Analyze responses from ChatGPT, Perplexity, Gemini, and Claude—with more to come.

Comprehensive competitive analysis

Identify strengths and weaknesses, pinpoint gaps, and be a leader in AI search.

Respond to the moment

Get real-time intelligence on all relevant prompts, keywords, and content sources.

Brand-specific tracking

Monitor crucial metrics at every level, from overall brand to individual products.

Built for enterprise needs

Customizable reporting

Create and share targeted AI search performance reports instantly.

On-demand support

Rely on our vetted experts for support building your AI search strategy.

End-to-end solution

Scale your visibility strategy seamlessly across the Semrush Enterprise ecosystem.

Search has changed, now it’s your move

Join the waitlist and master AI visibility before your competitors do.

Frequently Asked Questions

What is AI Search?

AI search covers the search capabilities offered by generative AI platforms. They allow users to enter queries before calling upon their internal training data and external web sources to generate a conversational response.

Leading AI search platforms include ChatGPT, Perplexity, Google Gemini, Microsoft Copilot, Claude, and DeepSeek.

What is AI Optimization (AIO)?

AI Optimization (AIO) is a new product from Semrush Enterprise that empowers market leaders to take control of their brand narrative across AI-driven search.

AIO provides cutting edge analysis of leading AI search platforms and identifies all brand mentions. This allows brands to take action, enhance their visibility, trust, and competitive advantage.

Why is managing AI visibility important?

AI-driven search platforms are growing rapidly in popularity, for many becoming the new search method of choice.

AI search queries generate singular answers rather than a page of results, limiting the visibility that’s available compared to traditional search engines. As more people use AI search, brands risk not being seen by potential customers.

The models powering these platforms incorporate data that they were trained on, with external sources, to form their answers. But the data and sources are reworked to create a conversational answer that may portray your brand incorrectly, harming your reputation.

In managing both aspects, brands need to be equipped with insights into AI-driven search platforms, and the sources that are fuelling responses that mention them.

As AI search is evolving rapidly, brands that act can stand out amongst their industries and be leaders in this new channel.

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Customers are Asking AI. Be the Answer.

Lead the AI search era

Grow visibility and guide customers to your brand

See every mention in real-time Gain a complete understanding of mentions, sentiment, and visibility trends through comprehensive data for all the top AI search platforms.

Filter from brand to product Break down trends with granular precision, tracking sentiment shifts, source credibility, and contextual placements at a brand, topic, or prompt level.

Benchmark with precision Compare your visibility and perception with competitors to identify gaps, strengths, and opportunities for your brand.

Build your brand reputation and thrive Update content, refine sources, and ensure accuracy to build visibility and turn engagement into lasting brand impact.

Position your teams to succeed

Brand

Digital and PR

Marketing

Brand

Digital and PR

Marketing

Will you lead or be defined by AI search?

Nonexistent data

Brand reputation risks

Lost visibility

A leader in search, now driving AI visibility

Widest coverage

Comprehensive competitive analysis

Respond to the moment

Brand-specific tracking

Built for enterprise needs

Search has changed, now it’s your move

Frequently Asked Questions

Thank you!

See every mention in real-time

Gain a complete understanding of mentions, sentiment, and visibility trends through comprehensive data for all the top AI search platforms.

Filter from brand to product

Break down trends with granular precision, tracking sentiment shifts, source credibility, and contextual placements at a brand, topic, or prompt level.

Benchmark with precision

Compare your visibility and perception with competitors to identify gaps, strengths, and opportunities for your brand.

Build your brand reputation and thrive

Update content, refine sources, and ensure accuracy to build visibility and turn engagement into lasting brand impact.

Will you lead or be defined
by AI search?