What Is A/B Testing in Marketing? How to Do It + Examples
A/B testing compares two versions of an element to see which performs best. Learn how & see examples.May 05, 2025
Zach Paruch
SEO Content Strategist AT Semrush
Zach Paruch is an SEO strategist with over ten years of experience driving organic growth across a diverse range of verticals. His expertise includes on-page and technical SEO, international SEO, and content strategy—with a special focus on ideating and implementing AI-driven processes. By leveraging in-depth search intent analysis, refined information architecture, and user-centered design, Zach consistently delivers high-impact content that resonates with audiences.
Expertise
- on-page seo
- technical seo
- search intent analysis
- information architecture
- ux/ui for seo
Education
- BS in Psychology
Author
How to Create a Google Analytics Dashboard for Your Needs
Create a Google Analytics dashboard to review important data in one place + see report examples.Mar 26, 2025
What Is App Store Optimization? A Complete Guide to ASO
App store optimization (ASO) is the process of improving an app‘s visibility and conversion rate in app stores.Mar 21, 2025
What Is Schema Markup? & How to Add It to Your Site
Schema markup is code that helps search engines better understand your website content.Mar 12, 2025
Contributor
How to Do a Market Analysis (Step by Step)
A market analysis can help you stay competitive in your industry and find new opportunities for growth.May 21, 2025
.svg)
What Are Website Demographics? [Explained]
Website demographics describe the characteristics of the people who visit your website.May 15, 2025
Market Analysis: What It Is & How to Do One in 2024
This article explores what a market analysis is, why it‘s important, and how to conduct one for your business.May 13, 2025
How to Calculate Market Share [Formula + Guide]
To calculate market share, divide your company revenue by industry revenue. Then multiply by 100.May 13, 2025