Google Business Profile (GPB) posts can increase traffic, calls, and walk-ins to your business.
If you need ideas or inspiration, this guide is for you.
Below are real, high-impact GBP post examples, sorted by business type, to help you find relevant ideas for your industry.
Let's dive in.
Restaurant & Café GBP Posts
These examples show how restaurants and cafés can use GBP posts to engage customers.
1. Hole In The Wall: The $10 Espresso Martini Promo That Works
Hole in the Wall, a casual Aussie-style café and cocktail bar, ran a promotion in March offering $10 espresso martinis.
They rotated two drinks every two weeks and added a giveaway to boost engagement.
This simple offer, with a time-sensitive and visual appeal, helped the post perform well.
Why It Works
The $10 price is enticing, and the rotating flavors encourage repeat visits. The giveaway creates social buzz without much effort.
2. Magnolia Bakery: Halloween Desserts That Sell Themselves
In October 2020, Magnolia Bakery shared a GBP post promoting its seasonal Halloween dessert collection.
The post used a vibrant, playful nine-photo carousel to showcase Halloween-themed treats.
It came with a short and cheery caption, but the visuals spoke for themselves.
Why It Works
The photos made people crave the treats, tapping into the “I need this” feeling, which is why Magnolia let the visuals drive the message.
Fitness GBP Posts
These examples show how fitness brands can use GBP to create emotional connections.
3. The Fort NYC: Using GBP to Tell Stories
The Fort NYC used Google Business Profile to share personal, thoughtful stories that extend beyond workouts. One post explains losing a client and why it was the right decision.
Another talks about the founder’s complicated relationship with running.
Why It Works
These posts feel like real conversations. The vulnerability and honesty help build trust and make the brand feel more human.
Salon & Spa GBP Posts
These posts show how salons and spas can use GBP to promote offers and build credibility.
4. Davida Salon: GBP Posts That Showcase Results
Davida Salon uses GBP to highlight final looks, detailing the services behind them and making it easy for clients to book.
They post photos and videos of different looks (blonde highlights, caramel balayage, platinum tones), with short captions explaining the color and service.
“To achieve this look we did [color] with [service offered].”
Other posts follow the same format.
There’s also a phone number, booking link, and TikTok handle all in one post.
Why It Works
In the beauty industry, you need to show what you can do. These posts do exactly that. These posts highlight real results and make it easy for clients to book their services.
Legal GBP Posts
In this section, you’ll see how law firms can use GBP to build authority and show expertise.
5. Spodek Law Group: Showcasing Legal Credibility in Real Time
Spodek Law Group uses Google Business Profile to highlight when their attorneys are working on high-profile cases or being quoted by major media outlets.
In one update, they shared a quote in a national news outlet about an ongoing investigation into a fatal incident.
In another, they posted a TV segment where the same attorney provided legal analysis on the case.
Why It Works
Rather than just stating they handle serious cases, Spodek Law Group shows it.
Each GBP post documents real-time legal involvement, reinforcing their credibility.
By highlighting media appearances and casework, they position themselves as a trusted legal team in New York.
Healthcare GBP Posts
These examples show how healthcare brands can use GBP to educate, reassure, and stay top of mind.
6. Fast Lab: Using GBP to Educate and Build Trust
Fast Lab uses Google Business Profile to keep people informed about important health topics, such as rising monkeypox cases, vitamin D deficiency, or the impact of blood type on health.
Each post is short, clear, and easy to understand.
Some focus on educational content.
Others share recent developments, like the rise in monkeypox cases.
Why It Works
This approach builds trust and positions Fast Lab as a reliable, informed healthcare partner. The updates feel helpful and timely.
A brand that provides useful advice in a friendly manner earns repeat visits, both online and in person.
7. Smile Delhi - The Dental Clinic: Using Video Testimonials to Build Trust
Smile Delhi uses Google Business Profile to share success stories from international patients who travel to India for affordable, high-quality dental care.
What sets these posts apart is the use of video testimonials.
In one post, a patient from the U.K. discusses their smile makeover.
In another, a patient from the U.S. shared a similar experience.
Why It Works
Video testimonials are a powerful marketing tool. They add tone, expression, and emotion, making feedback more genuine and harder to ignore. This transforms reviews into stories and builds real trust.
Agency GBP Posts
These examples show how agencies can use Google Business Profile to demonstrate their expertise and build credibility.
8. Branding New York City: Using Trending News to Drive Clicks and Build Authority
Branding New York City repurposed a blog post about Wendy’s partnership with McBroken into a short GBP update.
The post highlights humor and data-driven marketing, with a link for readers who want more details.
Why It Works
The post taps into a viral campaign and drives traffic to their site.
By offering their perspective on the partnership, they position themselves as experts in marketing trends. Helping them build credibility and authority.
Retail Store GBP Posts
In this section, you’ll learn how retail stores can use GBP posts to create a positive experience.
9. Treasure Island Gift Shop: A Playful GBP Strategy Aligned with Disney Magic
Treasure Island Gift Shop uses Google Business Profile to post frequently, creating fun, brand-aligned content.
Each update features a short video clip with playful captions and emotional hooks like “chase what you love” and “Disney heaven.”
Why It Works
These updates create a magical, nostalgic vibe, which makes the shop feel like an extension of the Disney experience. The content makes the brand memorable and alive, even before customers enter the store.
Service-Based Business GBP Posts
These examples show how service providers can use GBP to stay top-of-mind in their local markets.
10. Mazgan Air Conditioning & Heating Repair: Turning Service Logs Into Proof of Expertise
Mazgan Air Conditioning & Heating Repair uses GBP to document repair jobs. Each post details the issue, the fix, and the outcome for the customer.
In one post, they explain how a three-point drop in pressure led to the recommendation to replace the outdoor condenser.
In another, they describe a coil cleaning and drain pipe installation to show how routine maintenance can improve performance.
Each post includes a real photo from the job and a “Book” button for easy customer action.
Why It Works
These updates showcase expertise by clearly showing the issue, the solution, and the outcome. This builds credibility, positions the brand as an authority, and encourages customers to book.
11. Detail Cleaning Services: Celebrating Their Team
Detail Cleaning Services uses Google Business Profile to highlight their employees.
One post celebrates four women on the team, thanking them by name and sharing a group photo.
In another, they celebrate three years with their team supervisor.
Why It Works
These posts feel warm and genuine, and show that the company values its employees. This builds trust with potential customers and makes it easier for them to choose the company for their cleaning needs.
Create High-Quality GBP Posts to Improve Local Visibility
GBP posts can boost your visibility and build credibility with local customers.
But it can be challenging to come up with fresh ideas consistently.
If you’re pressed for time or need inspiration, Semrush’s Local Toolkit can help you create high-impact GBP posts using AI. It provides the tools you need to establish a strong local presence.
Use the GBP Optimization tool to generate GBP posts using AI.
And track your efforts with the Map Rank Tracker.
You can also use tools like Listing Management and Review Management to enhance your overall local SEO foundation.
