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Global Marketing Day

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The Why, How and What of Building a Strong Employer Brand Strategy in 2023
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TRAILER

Global Marketing Day 2023

Explore cutting-edge strategies from Global Marketing Day, where industry leaders and top brands share actionable insights shaping the future of marketing.

increase-store-traffic

EPISODE 1

How Businesses Can Increase Store Traffic

Discover the secrets to boosting store traffic and online sales simultaneously! Listen to the strategies used by H&M to master the art of in-store activations.

сreate-breakthrough-content-for-linkedin

EPISODE 2

How to Create Breakthrough Content for LinkedIn and Beyond

Want to craft irresistible content for LinkedIn and beyond? Gain deep insights into the mindset of LinkedIn users and learn proven strategies, complemented by real-world examples. Plus, receive a worksheet to map out your 90-day content strategy plan.

social-selling-social-media

EPISODE 3

Social Selling & Social Media: How it Works and Why it Matters

Unlock the secrets of social selling and social media impact! Dive into strategies for initiating conversations, leveraging LinkedIn Sales Navigator, and harnessing social advocacy to meet sales goals.

diversity-at-the-heart-of-marketing

EPISODE 4

Why Diversity Should Be At The Heart of Your Marketing

Learn effective strategies to incorporate diversity in your marketing efforts. Gain insights on crafting meaningful narratives that resonate with your audience and foster lasting impact and memorability in your campaigns.

how-to-use-social-media-algorithms-to-attract-b2c-clients

EPISODE 5

How to Use Social Media Algorithms to Attract New B2C Clients

Learn how to effectively use social media algorithms to attract B2C customers with video content, audience engagement, and a celebrity mindset. Gain valuable insights to optimize your online presence and drive client acquisition.

dior-case-study

EPISODE 6

How to Use the Power of Augmented Reality to Drive Conversions: DIOR Case Study

Discover how AR can enhance your marketing strategies and increase conversions. This presentation explores the shift towards immersive experiences in digital advertising and how AR can improve customer engagement rates.

increase-brand-awareness-via-social-media

EPISODE 7

How to Increase Your Brand Awareness Via Social Media

This video explores cutting-edge tactics, emphasizing the importance of effective brand-building. Discover how to create value beyond your product, harness the power of amplification, and infuse entertainment into your brand's narrative.

unlock-your-potential

EPISODE 8

Unlock Your Potential: Scaling With Two Simple Levers

Discover how to unlock your business potential with just two levers: Customer Acquisition Costs and Lifetime Value of a Customer. Drive growth with practical insights in this must-watch video!

international-search-strategy

EPISODE 9

How to Include Audio and Video as Part of Your International Search Strategy

Elevate your international search strategy with expert advice on integrating audio and video content into your international search strategy. Explore extensive statistics, practical steps, and real-world examples to empower your digital marketing efforts.

growing-a-web3-business

EPISODE 10

Unique Problems, Unique Opportunities: Lessons From Growing a Web3 Business

Dive into the challenges and opportunities of growing a Web3 business! Whether you're navigating a decentralized landscape or pioneering new digital territories, this video equips you with the tools and strategies to thrive in the dynamic realm of Web3.

hiring-a-freelancer-in-marketing

EPISODE 11

Hiring a Freelancer: How to Find Your Best Match in Marketing, PR, Social Media and More

Ready to navigate the freelance landscape? This video dives into the essentials of hiring freelancers, with a focus on finding the perfect match in marketing and beyond. Discover key insights and trends shaping the future of work.

building-a-strong-employer-brand-strategy

EPISODE 12

The Why, How and What of Building a Strong Employer Brand Strategy in 2023

Learn why employer branding is the key to talent acquisition success and how a clear EVP sets the foundation for a powerful brand. Gain insights into your company and talent market, and learn how to create a compelling candidate and employee journey map.

fix-seo-data

EPISODE 13

What is Wrong With Your SEO Data and How to Fix It

Are you struggling to make sense of your SEO data? This video exposes common pitfalls in SEO reporting and offers practical solutions. Dive into crucial metrics of the SEO funnel and gain insights into why many marketing professionals overlook key KPIs.

economics-of-seo-content-investment

EPISODE 14

Economics of SEO Content Investment

Discover why maintaining or increasing SEO investment is crucial for sustainable growth, as slowing down can have exponential consequences. This video offers valuable perspectives on optimizing your investment strategies for long-term success.

turn-customers-into-fans

EPISODE 15

How to Turn Customers Into Raving Fans

Ready to transform your customers into enthusiastic brand ambassadors? This video unveils essential strategies for cultivating raving fans who not only love your brand but also actively promote it.

linkedin-powerful-lead-generation-tool

EPISODE 16

LinkedIn as a Powerful Lead Generation Tool

Explore essential strategies for optimizing your LinkedIn profile to attract and engage potential leads. Gain invaluable insights into leveraging LinkedIn's features and best practices for maximizing your reach and impact on the platform.

build-strong-social-media-strategy

EPISODE 17

How to Build a Strong Community in Social Media

Dive into the art of community building on social media with this enlightening video! Learn essential strategies for fostering a strong community of enthusiastic brand supporters who actively engage with your content and promote your brand.

drive-growth-during-recession

EPISODE 18

Top Ways to Drive Growth During a Recession

Discover the top ways to drive growth during a recession. Explore critical insights into the evolving landscape of marketing functions, including the alarming trend of decreasing CMO tenure and the decreasing presence of CMOs in the C-suite.

overcoming-startup-death-traps

EPISODE 19

Overcoming Startup Death Traps

Discover invaluable insights on overcoming the common death traps that many startups encounter. Explore the fundamental principle that selling more is the solution to most startup problems, and gain practical strategies for boosting sales and revenue.

ai-driven-marketing

EPISODE 20

The Power of Creatives in AI-Driven Marketing

Gain insights into how AI fuels various aspects of digital marketing, from precise targeting to optimizing inventory and channels. Explore the power of automated marketing and learn how to ensure intentional targeting at every level of your campaigns.

new-formats-b2b-marketing-content

EPISODE 21

New Formats for B2B Marketing Content

Learn how to revolutionize your marketing efforts by adopting a multimedia mindset. This video outlines the keys to aligning content with consumer preferences and enhancing the overall B2B marketing experience.

transform-digital-acquisition

EPISODE 22

3 Ways to Transform Digital Acquisition

Explore three key strategies to drive success in the digital landscape. You'll learn how to build a strong infrastructure, make data-driven decisions, and leverage extreme personalization to enhance customer experiences and boost conversions.

earn-money-with-blogging-and-affiliate-marketing

EPISODE 23

How to Earn Money Through Blogging and Affiliate Marketing

Ready to turn your passion for blogging into a lucrative venture? Gain practical tips and actionable advice for optimizing your blog monetization efforts and maximizing your earning potential in this insightful video.

10-tips-to-grow-your-business

EPISODE 24

10 Tips to Change How You Grow Your Business Through a Better Experience

Ready to revolutionize your business growth strategy? This video unveils ten tips to propel your business to new heights. Learn how to create peak emotive moments that resonate with your customers, leaving a lasting impression and a brand loyalty.